How To Choose An Online Business Card Printer

It’s gotten way too confusing to order business cards online. How do you choose a business card printer when there seem to be millions of them competing for your business?

Shopping for business card printing online is like shopping for any other product – your goal is to find what you what, for a reasonable price, from a reputable dealer. The problem when buying business cards online is making sure you’re comparing apples to apples, as the saying goes.

Finding the Business Cards You Want

Your first task is to find an online business card printer who carries the type of business card you want. Most online business card printers offer full-color business cards in a standard size (3″ by 2.5″), so a simple search for “business cards” or “business card printing” will find those.

You will need to decide whether to use custom artwork for your business card or one of the pre-designed backgrounds or templates offered by many business card printers. Again, many online business card printers allow you to order business cards either way.

Don’t be put off by the idea of using backgrounds that are available to everyone else; odds are slim that any of your direct competitors will find and use the same background. And these are professionally done designs that flat-out make you look good to prospects. (Much better than a homemade business card!)

If you need different cards, such as die-cut business cards or embossed (raised print) business cards, those are also easy to find using your favorite search engine. Many business card printers offer more than one type of card – raised print, one-color or full-color, for example. Some even offer magnetic cards, sticker cards and more.

For the purposes of this article, we’ll assume you’re looking for full color business cards.

Paying a Reasonable Price for Business Cards

Business cards are the bargain buy of the marketing world, but comparison-shopping for business cards can be a nightmare. It’s not enough to compare style and price of business cards between printers (say, 1000 full-color cards, printed on one side – 4/0).

Besides the style and price, you also should compare:

the thickness of the card stock (a 14pt card is sturdier than a 10pt card);
whether or not a protective coating is included in the price (and which type – a card can be “glossy” without having the protection of UV coating, and UV coating is generally considered more desirable than aqueous coating);
whether or not there are extra charges, such as a fee to upload your own images;
how many (or how few) business cards you can order at a time;
shipping costs; and, last but not least;
the reputation of the business card printing company.
Finding a Reputable Business Card Printer
Online business card printers who’ve made it to the top of the search engines, and stayed there, are generally okay – but not necessarily.

In fact, one popular, high-ranking business card printer online has such a pattern of complaints that they’ve received an “Unsatisfactory” rating from the Better Business Bureau. (This company’s cards are also of substandard size, although it’s hard to tell unless you directly compare them with another business card.)

So one guideline is to look for a designation such as Better Business Bureau approval or Bizrate certification. If a company has won such a designation, they’ll probably mention it somewhere on their website. Testimonials are another clue – but it isn’t hard to find a dozen happy people out of thousands of customers, so read them with a grain of salt.

Another way to assess a business card printer is to request samples of their business cards – not only will you get to examine actual cards, but you’ll get a feel for their customer service as well.

One Last Complication

Did you know that many, if not most, of the business card printers on the web are dealers for two or three huge wholesale business card printing companies? That’s right – you spend all that time shopping for the right business card printer and you probably don’t realize you’re comparing identical cards.

(You usually can’t tell until you reach the section of the website where you actually choose and edit a business card template or background – the URL will change.)

Now there’s nothing wrong with these online business card dealers, many of whom add value by educating people about business cards, just as I do, and nothing wrong with the business cards. But knowing that many business card printers online offer the exact same cards should save you some comparison time!

Given the affordability, portability and versatility of business cards, it is certainly worth taking time to shop around for the right business card printer for your business. And now that you understand some of the differences, you’ll make a more informed decision when you next go looking for a business card printer on the Internet.

Public Education Can Save Our Country

Public education is broken. I wanted to grab your attention with something much more impactful. But the way I see it, what has more impact than the absolute and simple truth? Our public education system is broken and it has been for a long time.

Some of us believe it is the responsibility of our elected officials. Others think our communities can fix it. Parental involvement is the answer for many. “If only we had more funding” is another cry. They are all right.

Of course, the debate continues about No Child Left Behind (NCLB). Remember, this is the measure which was passed in January 2002 during the Bush Administration. It requires states test all students in certain subjects every year to be sure they are prepared for college. I don’t believe the problem is entirely about NCLB; it’s about public education in general. However, this initiative has had such an impact, mentioning one practically begs a mention of the other.

NCLB was supposed to fill in the gaps of public education. It was likely intended to do just as it says…leave no child behind. The goal is admirable, but the execution has a detrimental effect on how children are taught. We tried to solve the problem with one sweeping measure. There is no one answer and no one entity with the complete solution.

The reason I see the problem of public education in the United States as a national issue, and not an individual, family, group, regional, or even state issue, is very simple. Let me use myself as an example. I am not an educator or a student. I do not have a child in the public school system, or any school system. But I am a citizen of this country and have a vested interest in its present well-being and hope for its future. So, it is my problem. It is our problem.

We all know the future of this country and our place in the world depends on our children. How they fare and compete on the world’s stage depends on their access to quality education. That is why I am so afraid.

We are not preparing our children to compete. We are not teaching them to think. We are not teaching them to react. We are not teaching them to create. We are not teaching them at all. We are preparing them for tests. We are filling them with facts, having them regurgitate them at the appropriate time, in the appropriate format to attain the appropriate score.

Creativity, individuality, and inventiveness are practically discouraged. If a child shows too much individuality in the way she learns, acts, or interacts, she is considered inappropriate. She is relegated to a special class, isolated, or even worse, medicated.

We live in an age of entrepreneurs and innovators. The time has passed when we stay on a job at a factory for 25-30 years or even in a corporate cubicle for that long. We are not training our children to be innovative in the workplace, or to build businesses like the type built by the entrepreneurs and solopreneurs that are the backbone of my own industry, virtual business assistance.

The Public Education Network’s (PEN) National Survey of Public Opinion lists 10 key findings in its Survey of Public Opinion about our responsibility for our educational system. Top among those were:

1. Education continues to be a top national priority, even in the midst of war and concern about the economy, joblessness, and healthcare.

2. Americans want funding for public education protected from budget cuts, and they want to see more public investment in education.

3. The jury is still out on No Child Left Behind. [1]

What does this tell us about what we need to do to fix our broken system?

We have to stop making education a mere campaign promise and make it a policy priority for our elected officials. Any official who does not fulfill his promises to improve public education, especially our national officials, should not be re-elected.

Realize quality education comes at a cost. We must be willing to pay our teachers a competitive wage so that we can attract the best and brightest…or provide tax and other benefits to supplement their salaries. Be open to studying tenure and pay for performance as options for teachers. Even if these are not the best or only options for improvement, let’s at least consider them and be open to new, inventive options.

Consider a moratorium on NCLB, nationally, or on the state or local levels. This measure affects too many of our children to continue with so many unsure of the long-term consequences. If a moratorium is not practical, at least reconsider the amount of funding for the program so that schools are able to place more focus on traditional or creative teaching methods as well.

The results of the 2008 National Poll and the Civic Index for Quality Public Education conducted by the PEN shows that over 63 per cent of us do not think public officials are held accountable for the status of public education. Four in 10, nationally, and over one third of local respondents think our schools are declining. [2]

We have an election coming up on November 2, 2010. Let’s not forget education when we go to the polls. We can save the future of our country.

[1] 2004 NATIONAL SURVEY OF PUBLIC OPINION Learn. Vote. Act. The Public’s Responsibility for Public Education

[2] Public Education Network, Community Accountability for Quality Schools, Results of the 2008 National Poll and the Civic Indexor Quality Public Education

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