5 Tips on Product Marketing in a Video

Businesses have taken their marketing techniques a notch higher, and now enters stiff competition. Without effective promotions, your business will lag behind. Here, on this page, you will learn how to create a kick ass videos for marketing your products.

The best way to ensure you get happy clients is by building a solid business that will satisfy their needs. But while you might have the very products they need, presenting to them is another thing worth considering. Marketing is all about creating awareness and convincing potential customers to purchase or subscribe to your products or services. As a business owner, there are many marketing solutions out there, but choosing one that will be effective and remain so for quite a long time will not only cut down the costs of marketing but also increase the profitability of your business. Video marketing is high, mighty and trending. Let’s get into the details of marketing products effectively using video.

Writing the Script

Before getting down to produce a video, a master plan or blueprint bust be laid down. A video script is a written description of every visual and audio element, the same way an architect plans and specifies every detail of a building. Like all movies, marketing videos are made on paper first before they are actualized visually. In order to write a good script for a product video, consider the following:

1. Brevity is next to genius: Keep the script of the video short even though length here depends on the kind of audience you are targeting. According to research, a captive audience endures just about 6 to 8 minutes before beginning to slowly drift. That would be in an auditorium, but when it comes to internet videos, the longest threshold audiences register averages between 2 and 4 minutes. Therefore, avoid unnecessary lengthiness in your product videos.

2. The first 30 seconds count: What’s your video about? Put that in one sentence and map it in the first 30 seconds of the script. Your audience will know what to pay attention to in the video.

3. Speak to the audience directly: Here, personal pronouns such as “your” and “you” come in handy. Ensure that you engage the audience as much as possible by showing them the aspects of your product they are interested in. Don’t waste their time by telling them what they already know.

4. The right tone: To find the right tone, you need to create a mental picture of your clients first. There is need to write a sentence on why you are making the video and then describe exactly what you want the viewers to do about it at the end.

5. Tell a story: Simple enough – present a problem in a way your audience will relate to, and then be quick to provide a solution when writing the script. Dry facts never make the cut in online marketing.

Video Content for Product Promotion

With that knowledge on writing a killer video scripts, the next question is what content to include in the video in order to make it effective in presenting your product to the market. Here’s are 5 tips on what to include in your product video.

1. Feature the Product

Just like in the movies, there should be a star, and this time the star is the product. Showcase the features of the product in a good portion of the video. Obviously people are watching the video to see what the product is like, so while shooting the video, show multiple angles of the item. Shooting close-ups will help show off the product’s features and details. The main aim here is to show the best side of the product, so it is recommended that, if possible, shoot the video in wide screen and high definition, paying close attention to things like lighting to avoid harsh shadows.

2. Include Customer Reviews

Most of the times, a video beats written product reviews because they can easily and quickly demonstrate to the customer all the ABCs of a product. But there is more to that – real customers can be featured pitching in a word or two about the product. Therefore, collect some customer reviews and include them in the product video.

3. Pros and Cons

One of the reasons why people will view your product video is authenticity. But how do you add this to your videos? Reviewing the pros and cons will help add some touch of authenticity to your video. You don’t want to look biased in the review, so it is important to ensure that you meet the customer’s expectations by including a section on the shortfalls of the product, though you can really foreground the positives so to avoid undoing the purpose of the video in the end.

4. Personal Opinion

Customers want to know the personal opinion of the reviewer. Since your opinion counts, it will make the product review become unique. Therefore, you have to be that person who has used the product before, just after creating it so you know exactly how it is using it. Let the audience know your comment about the product. For what purpose do you recommend it? How is the product different from those already in the market? Answering this will lead you into giving a personal opinion about the product.

5. Call-to-Action

A very important element often forgotten by people when creating their product videos – the call-to-action. This is what should tell all your viewers what to do next. This part of the video needs to be very direct, specific and with a smooth transition. For instance: Get the best deal on X product by ordering online NOW. That way, the purpose of your video will be complete.

Overall, the quality of your video should be great; no fuzzy images and inaudible or inconsistent sound. Product videos should never go wrong. Where there is need, hire professionals to produce such videos for your business to take it to the next level. Video production at Kickerinc is an example of the kind of service a business can use to create highly engaging customer videos.

10 Easy Saddle Fitting Tips

If you want a good fit take a few minutes and answer these basic questions.

1. How much does your horse weigh? If a 1000 lbs or more, look to a Full Quarterhorse Bar (FQHB)/wide saddle.

2. What kind of withers does your horse have? Mutton-withered? Look to a FQHB if your horse is anywhere close to a 1000 lbs. i.e. 900 lbs or more.

3. Consider your horse’s back. Is he wide or narrow? Can’t tell? A wide back will require a FQHB. A narrow back will need a semi-quarterhorse bars.

4. Is your horse short backed? Look for a shorter skirt or round skirt saddle. You don’t want the saddle skirts to rub the horse’s hips.

5. Is your horse gaited? Seriously consider a gaited saddle. Gaited saddles have more rock with wider bars in the front and are smaller in the back to allow for the movement of their shoulders.

6. What is your budget? Be reasonable in your expectations. Leather saddles cost more than cordura saddles. You will find few leather saddles for under $500, so be realistic. Most of the time you will get what you pay for.

7. Consider what you are going to do with this saddle. Yes, the trail saddle looks nice, but you won’t rope off of it for long.

8. What seat size do you need to look for?

9. What saddle pad will work? Most horses do not need special pads, but some horses do. Think about what will work, and do the necessary research.

10. Answer all the questions. All these questions need to be considered to insure a good fit. If you don’t answer all the questions you may find a saddle that fits and you might not.

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