What Are The Benefits Of Personal Branding

Benefits Of Personal Branding

There are many benefits of personal branding within any business venture. From the onset, of your business creating a brand/logo should be a priority to ensure you stand out and separate yourself from the masses over other related businesses.

Researching multi-million or even multi-billion dollar industries, personal branding is an application that has been proven and shown remarkable results. As an example regardless of the owner of franchises such as McDonald’s, the golden arches remain constant and recognizable to throughout all McDonald’s worldwide. The golden arches have become the brand of the business. These same concepts should be the applied within your business plan.

Personal Branding For Success

In order to create a strong business brand utilize the thought process of building strong brands. Put a considerable amount of time into selecting your brand. Once you’ve determined your brand image stick with it, this is key in the importance of branding yourself for success. It is essential for your business, to create a positive image in the minds of potential customers. Personal Branding Why Should You Brand There are some key reasons in regards to “why brand”? Some of the main reasons you should choose personal branding are:

to build a strong presence
put and image/face to the company
create “likeability” surrounding your brand
define your business’ purpose
differentiate you/your brand from the numerous others in your niche
Personal Branding Establishing Yourself As An Expert In Your Niche

On a daily basis, there are several new businesses opening both online and offline, in either circumstance strong personal branding is essential to your presence, visibility and success. Creating your business, be sure you are branding yourself and not the company product you represent. The main reason for doing so is if you want to add another product, you don’t have to begin to create a new brand. Establishing yourself as an expert within your area will allow you the ability to offer more than one service or product. As long as you stay within your niche, you will continue to brand yourself as an expert within that field.

Personal Branding Through Syndication

Once you’ve established your brand image, you must begin to create traffic to your site. One of the easiest and most cost effective ways is through article marketing for SEO (search engine optimization). Each article should then go through a process of content syndication. There are a couple of tools to utilize to make this process as automated as possible. These tools are:

OnlyWire – “send your content to the top social sites with the push of a single button”
TribePro -” a simple and powerful tool that allows your message to be shared across unlimited social networks without lifting a finger.”
Be sure to brand yourself and not the company when creating your online or offline presence.

Public Education Can Save Our Country

Public education is broken. I wanted to grab your attention with something much more impactful. But the way I see it, what has more impact than the absolute and simple truth? Our public education system is broken and it has been for a long time.

Some of us believe it is the responsibility of our elected officials. Others think our communities can fix it. Parental involvement is the answer for many. “If only we had more funding” is another cry. They are all right.

Of course, the debate continues about No Child Left Behind (NCLB). Remember, this is the measure which was passed in January 2002 during the Bush Administration. It requires states test all students in certain subjects every year to be sure they are prepared for college. I don’t believe the problem is entirely about NCLB; it’s about public education in general. However, this initiative has had such an impact, mentioning one practically begs a mention of the other.

NCLB was supposed to fill in the gaps of public education. It was likely intended to do just as it says…leave no child behind. The goal is admirable, but the execution has a detrimental effect on how children are taught. We tried to solve the problem with one sweeping measure. There is no one answer and no one entity with the complete solution.

The reason I see the problem of public education in the United States as a national issue, and not an individual, family, group, regional, or even state issue, is very simple. Let me use myself as an example. I am not an educator or a student. I do not have a child in the public school system, or any school system. But I am a citizen of this country and have a vested interest in its present well-being and hope for its future. So, it is my problem. It is our problem.

We all know the future of this country and our place in the world depends on our children. How they fare and compete on the world’s stage depends on their access to quality education. That is why I am so afraid.

We are not preparing our children to compete. We are not teaching them to think. We are not teaching them to react. We are not teaching them to create. We are not teaching them at all. We are preparing them for tests. We are filling them with facts, having them regurgitate them at the appropriate time, in the appropriate format to attain the appropriate score.

Creativity, individuality, and inventiveness are practically discouraged. If a child shows too much individuality in the way she learns, acts, or interacts, she is considered inappropriate. She is relegated to a special class, isolated, or even worse, medicated.

We live in an age of entrepreneurs and innovators. The time has passed when we stay on a job at a factory for 25-30 years or even in a corporate cubicle for that long. We are not training our children to be innovative in the workplace, or to build businesses like the type built by the entrepreneurs and solopreneurs that are the backbone of my own industry, virtual business assistance.

The Public Education Network’s (PEN) National Survey of Public Opinion lists 10 key findings in its Survey of Public Opinion about our responsibility for our educational system. Top among those were:

1. Education continues to be a top national priority, even in the midst of war and concern about the economy, joblessness, and healthcare.

2. Americans want funding for public education protected from budget cuts, and they want to see more public investment in education.

3. The jury is still out on No Child Left Behind. [1]

What does this tell us about what we need to do to fix our broken system?

We have to stop making education a mere campaign promise and make it a policy priority for our elected officials. Any official who does not fulfill his promises to improve public education, especially our national officials, should not be re-elected.

Realize quality education comes at a cost. We must be willing to pay our teachers a competitive wage so that we can attract the best and brightest…or provide tax and other benefits to supplement their salaries. Be open to studying tenure and pay for performance as options for teachers. Even if these are not the best or only options for improvement, let’s at least consider them and be open to new, inventive options.

Consider a moratorium on NCLB, nationally, or on the state or local levels. This measure affects too many of our children to continue with so many unsure of the long-term consequences. If a moratorium is not practical, at least reconsider the amount of funding for the program so that schools are able to place more focus on traditional or creative teaching methods as well.

The results of the 2008 National Poll and the Civic Index for Quality Public Education conducted by the PEN shows that over 63 per cent of us do not think public officials are held accountable for the status of public education. Four in 10, nationally, and over one third of local respondents think our schools are declining. [2]

We have an election coming up on November 2, 2010. Let’s not forget education when we go to the polls. We can save the future of our country.

[1] 2004 NATIONAL SURVEY OF PUBLIC OPINION Learn. Vote. Act. The Public’s Responsibility for Public Education

[2] Public Education Network, Community Accountability for Quality Schools, Results of the 2008 National Poll and the Civic Indexor Quality Public Education

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