Health Tech Innovations

Benefits Of Personal Branding

There are many benefits of personal branding within any business venture. From the onset, of your business creating a brand/logo should be a priority to ensure you stand out and separate yourself from the masses over other related businesses.

Researching multi-million or even multi-billion dollar industries, personal branding is an application that has been proven and shown remarkable results. As an example regardless of the owner of franchises such as McDonald’s, the golden arches remain constant and recognizable to throughout all McDonald’s worldwide. The golden arches have become the brand of the business. These same concepts should be the applied within your business plan.

Personal Branding For Success

In order to create a strong business brand utilize the thought process of building strong brands. Put a considerable amount of time into selecting your brand. Once you’ve determined your brand image stick with it, this is key in the importance of branding yourself for success. It is essential for your business, to create a positive image in the minds of potential customers. Personal Branding Why Should You Brand There are some key reasons in regards to “why brand”? Some of the main reasons you should choose personal branding are:

to build a strong presence
put and image/face to the company
create “likeability” surrounding your brand
define your business’ purpose
differentiate you/your brand from the numerous others in your niche
Personal Branding Establishing Yourself As An Expert In Your Niche

On a daily basis, there are several new businesses opening both online and offline, in either circumstance strong personal branding is essential to your presence, visibility and success. Creating your business, be sure you are branding yourself and not the company product you represent. The main reason for doing so is if you want to add another product, you don’t have to begin to create a new brand. Establishing yourself as an expert within your area will allow you the ability to offer more than one service or product. As long as you stay within your niche, you will continue to brand yourself as an expert within that field.

Personal Branding Through Syndication

Once you’ve established your brand image, you must begin to create traffic to your site. One of the easiest and most cost effective ways is through article marketing for SEO (search engine optimization). Each article should then go through a process of content syndication. There are a couple of tools to utilize to make this process as automated as possible. These tools are:

OnlyWire – “send your content to the top social sites with the push of a single button”
TribePro -” a simple and powerful tool that allows your message to be shared across unlimited social networks without lifting a finger.”
Be sure to brand yourself and not the company when creating your online or offline presence.

Branding is creating something that immediately identifies you or your company. Think of the golden arches of McDonald’s or the Nike ‘swoosh.’ Whenever you see either of those symbols, you know instantly who it is.

What identifies a brand can be anything. It could be a name, logo, motto, symbol, design, jingle, etc. Usually it’s a combination of many. Most people think that ‘brands’ are only for huge multi-national corporations that everybody knows, but this isn’t true at all. Everybody needs a brand, even if you’re just a tiny website or a small business.

The point of branding is to get your fans and prospects to see you as a solution to their problem. It’s about creating an image in their mind of what your company or website’s all about. Branding is part of carving out your unique niche in the market.

Why You Should Care About Branding

The main reason you should care about branding is that you’re already doing it even if you don’t realize it. Your brand is a natural extension of your reputation. As soon as you’re open for business, the branding begins. The only difference is that if you’re not actively building your brand, you’re not in control of it.

Branding is important mainly because of the recognition it creates. Something as small and insignificant as a little logo can communicate powerfully to millions of people. You can see examples of it everywhere – when you see the Starbucks symbol from down the street, you can smell the coffee brewing already.

Brands also create loyalty. Look at all of the clothing brands that have massive followings. Some brands do nothing more than print T-shirts with their name on it and people shell out lots of cash to buy them.

Your brand creates a lasting impression in the minds of your fans. This is how they remember you, and they attach all of their experiences with your company to this symbol or design.

How To Do Branding The Right Way

If you have any customers at all, you’re already branding but you may not realize it. It’s important to take control of your brand and here are some ways to do it.

Online branding is a little bit different from offline. Since the Internet is all about information, good online branding involves establishing yourself as an expert in your niche. You want people to see you as a trusted source of accurate and helpful information. Think of it this way – no matter what you’re selling online, you’ll be known for the information you provide.

You can boost your brand by offering only quality goods and services. This is especially important if you’re trying to build a long-term relationship with a subscriber list or fan base. If you try to pass off a garbage product on them even once, this can really ruin your reputation. When people see your brand, they should think, ‘This is a site that never lets me down.’

Finally, you can grow your brand online by making connections and building relationships. This is especially important with the rise of social media and social networking sites. Get out there and socialize so that you can let people see what a friendly and helpful soul you are.