What Is Market Research Why Is It Important to Business Success?

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.
What is MarketResearch?
It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.
Now the question is What is the need for MarketResearch?
The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.
How is market research done?
MarketResearch requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.
What is the use of Market Research results?
The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.What is the Role of GigIndia in MarketResearch?
GigIndia is the ultimate place for finding people for conducting market research because GigIndia specializes in marketing strategies which is helpful for businesses to become successful and get best results in returns as GigIndia has a huge student workforce who can perform the tasks given to them. Apart from that GigIndia plans everything from how to conduct the surveys, provide test samples to the consumers and also gather their thoughts over certain products and they compile all the information regarding the market research programme and sends them to the company to make sure they find it useful in bringing out any changes by the help of these results.
Nowadays market research is one of the most important tools for every business because it ensures you about the market scenario going around nowadays in the market and having consumers thoughts over a product gives you the proper results as what is the good factor and what is the bad factor about the product. So it is always recommended to conduct a market research always before launching a product in the market and for that GigIndia is the best place to work with.

Public Education Can Save Our Country

Public education is broken. I wanted to grab your attention with something much more impactful. But the way I see it, what has more impact than the absolute and simple truth? Our public education system is broken and it has been for a long time.

Some of us believe it is the responsibility of our elected officials. Others think our communities can fix it. Parental involvement is the answer for many. “If only we had more funding” is another cry. They are all right.

Of course, the debate continues about No Child Left Behind (NCLB). Remember, this is the measure which was passed in January 2002 during the Bush Administration. It requires states test all students in certain subjects every year to be sure they are prepared for college. I don’t believe the problem is entirely about NCLB; it’s about public education in general. However, this initiative has had such an impact, mentioning one practically begs a mention of the other.

NCLB was supposed to fill in the gaps of public education. It was likely intended to do just as it says…leave no child behind. The goal is admirable, but the execution has a detrimental effect on how children are taught. We tried to solve the problem with one sweeping measure. There is no one answer and no one entity with the complete solution.

The reason I see the problem of public education in the United States as a national issue, and not an individual, family, group, regional, or even state issue, is very simple. Let me use myself as an example. I am not an educator or a student. I do not have a child in the public school system, or any school system. But I am a citizen of this country and have a vested interest in its present well-being and hope for its future. So, it is my problem. It is our problem.

We all know the future of this country and our place in the world depends on our children. How they fare and compete on the world’s stage depends on their access to quality education. That is why I am so afraid.

We are not preparing our children to compete. We are not teaching them to think. We are not teaching them to react. We are not teaching them to create. We are not teaching them at all. We are preparing them for tests. We are filling them with facts, having them regurgitate them at the appropriate time, in the appropriate format to attain the appropriate score.

Creativity, individuality, and inventiveness are practically discouraged. If a child shows too much individuality in the way she learns, acts, or interacts, she is considered inappropriate. She is relegated to a special class, isolated, or even worse, medicated.

We live in an age of entrepreneurs and innovators. The time has passed when we stay on a job at a factory for 25-30 years or even in a corporate cubicle for that long. We are not training our children to be innovative in the workplace, or to build businesses like the type built by the entrepreneurs and solopreneurs that are the backbone of my own industry, virtual business assistance.

The Public Education Network’s (PEN) National Survey of Public Opinion lists 10 key findings in its Survey of Public Opinion about our responsibility for our educational system. Top among those were:

1. Education continues to be a top national priority, even in the midst of war and concern about the economy, joblessness, and healthcare.

2. Americans want funding for public education protected from budget cuts, and they want to see more public investment in education.

3. The jury is still out on No Child Left Behind. [1]

What does this tell us about what we need to do to fix our broken system?

We have to stop making education a mere campaign promise and make it a policy priority for our elected officials. Any official who does not fulfill his promises to improve public education, especially our national officials, should not be re-elected.

Realize quality education comes at a cost. We must be willing to pay our teachers a competitive wage so that we can attract the best and brightest…or provide tax and other benefits to supplement their salaries. Be open to studying tenure and pay for performance as options for teachers. Even if these are not the best or only options for improvement, let’s at least consider them and be open to new, inventive options.

Consider a moratorium on NCLB, nationally, or on the state or local levels. This measure affects too many of our children to continue with so many unsure of the long-term consequences. If a moratorium is not practical, at least reconsider the amount of funding for the program so that schools are able to place more focus on traditional or creative teaching methods as well.

The results of the 2008 National Poll and the Civic Index for Quality Public Education conducted by the PEN shows that over 63 per cent of us do not think public officials are held accountable for the status of public education. Four in 10, nationally, and over one third of local respondents think our schools are declining. [2]

We have an election coming up on November 2, 2010. Let’s not forget education when we go to the polls. We can save the future of our country.

[1] 2004 NATIONAL SURVEY OF PUBLIC OPINION Learn. Vote. Act. The Public’s Responsibility for Public Education

[2] Public Education Network, Community Accountability for Quality Schools, Results of the 2008 National Poll and the Civic Indexor Quality Public Education

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