Branding – What It’s All About and Why You Should Do It

Branding is creating something that immediately identifies you or your company. Think of the golden arches of McDonald’s or the Nike ‘swoosh.’ Whenever you see either of those symbols, you know instantly who it is.

What identifies a brand can be anything. It could be a name, logo, motto, symbol, design, jingle, etc. Usually it’s a combination of many. Most people think that ‘brands’ are only for huge multi-national corporations that everybody knows, but this isn’t true at all. Everybody needs a brand, even if you’re just a tiny website or a small business.

The point of branding is to get your fans and prospects to see you as a solution to their problem. It’s about creating an image in their mind of what your company or website’s all about. Branding is part of carving out your unique niche in the market.

Why You Should Care About Branding

The main reason you should care about branding is that you’re already doing it even if you don’t realize it. Your brand is a natural extension of your reputation. As soon as you’re open for business, the branding begins. The only difference is that if you’re not actively building your brand, you’re not in control of it.

Branding is important mainly because of the recognition it creates. Something as small and insignificant as a little logo can communicate powerfully to millions of people. You can see examples of it everywhere – when you see the Starbucks symbol from down the street, you can smell the coffee brewing already.

Brands also create loyalty. Look at all of the clothing brands that have massive followings. Some brands do nothing more than print T-shirts with their name on it and people shell out lots of cash to buy them.

Your brand creates a lasting impression in the minds of your fans. This is how they remember you, and they attach all of their experiences with your company to this symbol or design.

How To Do Branding The Right Way

If you have any customers at all, you’re already branding but you may not realize it. It’s important to take control of your brand and here are some ways to do it.

Online branding is a little bit different from offline. Since the Internet is all about information, good online branding involves establishing yourself as an expert in your niche. You want people to see you as a trusted source of accurate and helpful information. Think of it this way – no matter what you’re selling online, you’ll be known for the information you provide.

You can boost your brand by offering only quality goods and services. This is especially important if you’re trying to build a long-term relationship with a subscriber list or fan base. If you try to pass off a garbage product on them even once, this can really ruin your reputation. When people see your brand, they should think, ‘This is a site that never lets me down.’

Finally, you can grow your brand online by making connections and building relationships. This is especially important with the rise of social media and social networking sites. Get out there and socialize so that you can let people see what a friendly and helpful soul you are.

How To Choose An Online Business Card Printer

It’s gotten way too confusing to order business cards online. How do you choose a business card printer when there seem to be millions of them competing for your business?

Shopping for business card printing online is like shopping for any other product – your goal is to find what you what, for a reasonable price, from a reputable dealer. The problem when buying business cards online is making sure you’re comparing apples to apples, as the saying goes.

Finding the Business Cards You Want

Your first task is to find an online business card printer who carries the type of business card you want. Most online business card printers offer full-color business cards in a standard size (3″ by 2.5″), so a simple search for “business cards” or “business card printing” will find those.

You will need to decide whether to use custom artwork for your business card or one of the pre-designed backgrounds or templates offered by many business card printers. Again, many online business card printers allow you to order business cards either way.

Don’t be put off by the idea of using backgrounds that are available to everyone else; odds are slim that any of your direct competitors will find and use the same background. And these are professionally done designs that flat-out make you look good to prospects. (Much better than a homemade business card!)

If you need different cards, such as die-cut business cards or embossed (raised print) business cards, those are also easy to find using your favorite search engine. Many business card printers offer more than one type of card – raised print, one-color or full-color, for example. Some even offer magnetic cards, sticker cards and more.

For the purposes of this article, we’ll assume you’re looking for full color business cards.

Paying a Reasonable Price for Business Cards

Business cards are the bargain buy of the marketing world, but comparison-shopping for business cards can be a nightmare. It’s not enough to compare style and price of business cards between printers (say, 1000 full-color cards, printed on one side – 4/0).

Besides the style and price, you also should compare:

the thickness of the card stock (a 14pt card is sturdier than a 10pt card);
whether or not a protective coating is included in the price (and which type – a card can be “glossy” without having the protection of UV coating, and UV coating is generally considered more desirable than aqueous coating);
whether or not there are extra charges, such as a fee to upload your own images;
how many (or how few) business cards you can order at a time;
shipping costs; and, last but not least;
the reputation of the business card printing company.
Finding a Reputable Business Card Printer
Online business card printers who’ve made it to the top of the search engines, and stayed there, are generally okay – but not necessarily.

In fact, one popular, high-ranking business card printer online has such a pattern of complaints that they’ve received an “Unsatisfactory” rating from the Better Business Bureau. (This company’s cards are also of substandard size, although it’s hard to tell unless you directly compare them with another business card.)

So one guideline is to look for a designation such as Better Business Bureau approval or Bizrate certification. If a company has won such a designation, they’ll probably mention it somewhere on their website. Testimonials are another clue – but it isn’t hard to find a dozen happy people out of thousands of customers, so read them with a grain of salt.

Another way to assess a business card printer is to request samples of their business cards – not only will you get to examine actual cards, but you’ll get a feel for their customer service as well.

One Last Complication

Did you know that many, if not most, of the business card printers on the web are dealers for two or three huge wholesale business card printing companies? That’s right – you spend all that time shopping for the right business card printer and you probably don’t realize you’re comparing identical cards.

(You usually can’t tell until you reach the section of the website where you actually choose and edit a business card template or background – the URL will change.)

Now there’s nothing wrong with these online business card dealers, many of whom add value by educating people about business cards, just as I do, and nothing wrong with the business cards. But knowing that many business card printers online offer the exact same cards should save you some comparison time!

Given the affordability, portability and versatility of business cards, it is certainly worth taking time to shop around for the right business card printer for your business. And now that you understand some of the differences, you’ll make a more informed decision when you next go looking for a business card printer on the Internet.

Shropshire Employment Law Solicitor Warns About Protecting Staff From Stress In The Workplace!

Shropshire Employment Law Specialist at Martin-Kaye Solicitors, in Telford, warns that staff must be protected from stress in the workplace. The warning comes after a UK woman was awarded over £130,000 after she suffered a nervous breakdown brought on by pressure at work.The case was a timely reminder for employers that they must take stress seriously!”The woman had repeatedly told her employer about the amount of work she was struggling with, and she claimed they did nothing to help her tackle the issue.” The High Court ruled that the demands made on her were totally unreasonable, and if action had been taken, her breakdown could probably have been avoided. The employer in the case had referred the woman to a stress counsellor, but at no stage was anyone brought in to share her workload.”Simply offering stress counselling is not a long-term solution – if the root of the problem is the amount of work an employee is facing, the management team have to tackle the problem directly. As an employer, you are ultimately responsible for the welfare of your staff, and it’s vital that you take their concerns seriously. “Although access to stress counsellors and medical advice is a supportive step in the right direction, it’s not the answer to the problem as a whole. “Many employees feel under pressure, particularly when a company is working to meet tough deadlines, but it’s the employer’s responsibility to ensure their health does not suffer as a direct consequence of striving for business success.” Always seek professional legal advice form a specialist employment solicitor if in any doubt of employee and employers rights.This article is free to republish provided this resource box remains intact.