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Tax-advantaged retirement accounts comparison
Start Buying Rental Property With This 5-Step Process
If you’re very new to all of this, you’re probably wondering how to dive in to the wonderful world of buying rental property. I’ll share with you what worked for me, and it involves 5 specific steps:- Find a good real estate agent
- Practice running the numbers
- Conduct physical inspections (drive-by’s & showings)
- Make an offer & negotiate
- Manage the contract processSTEP #1: FIND A GOOD REAL ESTATE AGENTEventually, you will need your own “team,” including a real estate agent, mortgage broker, insurance broker, title company, attorney, home inspector, and a handful of trustworthy contractors. But with the exception of a real estate agent, your team does not need to be brought together right out of the gate. You will gradually assemble it as you go.STEP #2: PRACTICE RUNNING THE NUMBERSAsk your new broker to send you all the active 2-8 unit multifamily rental property listings in your target area, and practice running the numbers to identify the most beneficial ones. As long as you know a simple formula and have a few key numbers from the property, can use those numbers to do rapid-fire “back of the envelope” calculations to quickly screen properties for financial practicality. Read my property valuation article to learn how to do this.STEP #3: CONDUCT PHYSICAL INSPECTIONSOnce you have a list of financially viable multifamily rental properties, take some time to do drive-by’s. Whether the numbers work or not, you do not want to get any property in an especially bad area (in fact, you’ll find that the numbers usually work best in such areas…you get what you pay for!). Plus, while not a flawless science, if the outside looks like it’s falling apart you may want to pass.After this process, you will have a list of maybe 3 or 4 properties to look at with your Realtor, instead of, say, 10 or 15. Have your Realtor schedule weekly showings, and bring a notebook to jot down notes so you can later use this info to adjust your bid amount.Keep physically inspecting properties with your agent in this manner every week and do not get discouraged. The majority of rental properties you come across will be poorly maintained and/or overpriced. Tenants beat them up, and many, many landlords could care less about maintaining their investment.So, buying rental property takes time. All I can say is be patient, and remember that the more deals you inspect, the better deal you are likely to get when you finally pull the trigger.STEP #4: MAKE AN OFFER & NEGOTIATEOk, so you’ve run a bunch of initial numbers, did a bunch of drive-by’s, and physically inspected a bunch of hot prospects with your agent. Finally, you’ve found a 2-8 unit multifamily rental property you’d like to purchase. Time to negotiate!STEP #5: MANAGE THE CONTRACT PROCESSYippee, your offer was accepted! So now what? Well, there are various steps that round out the process of buying rental property:- Get the property “under contract”
- Initiate title work; note that some states require an attorney
- Conduct a property inspection
- Get an appraisal
- Arrange financing
- Get property insurance
- Get a property survey
- Review settlement documents and close the dealThis may seem complicated if you happen to be new to all of this, but it’s really not. After you go through the entire process once, you’ll be ready to start buying rental property like there’s no tomorrow!
Branding – What It’s All About and Why You Should Do It
Branding is creating something that immediately identifies you or your company. Think of the golden arches of McDonald’s or the Nike ‘swoosh.’ Whenever you see either of those symbols, you know instantly who it is.
What identifies a brand can be anything. It could be a name, logo, motto, symbol, design, jingle, etc. Usually it’s a combination of many. Most people think that ‘brands’ are only for huge multi-national corporations that everybody knows, but this isn’t true at all. Everybody needs a brand, even if you’re just a tiny website or a small business.
The point of branding is to get your fans and prospects to see you as a solution to their problem. It’s about creating an image in their mind of what your company or website’s all about. Branding is part of carving out your unique niche in the market.
Why You Should Care About Branding
The main reason you should care about branding is that you’re already doing it even if you don’t realize it. Your brand is a natural extension of your reputation. As soon as you’re open for business, the branding begins. The only difference is that if you’re not actively building your brand, you’re not in control of it.
Branding is important mainly because of the recognition it creates. Something as small and insignificant as a little logo can communicate powerfully to millions of people. You can see examples of it everywhere – when you see the Starbucks symbol from down the street, you can smell the coffee brewing already.
Brands also create loyalty. Look at all of the clothing brands that have massive followings. Some brands do nothing more than print T-shirts with their name on it and people shell out lots of cash to buy them.
Your brand creates a lasting impression in the minds of your fans. This is how they remember you, and they attach all of their experiences with your company to this symbol or design.
How To Do Branding The Right Way
If you have any customers at all, you’re already branding but you may not realize it. It’s important to take control of your brand and here are some ways to do it.
Online branding is a little bit different from offline. Since the Internet is all about information, good online branding involves establishing yourself as an expert in your niche. You want people to see you as a trusted source of accurate and helpful information. Think of it this way – no matter what you’re selling online, you’ll be known for the information you provide.
You can boost your brand by offering only quality goods and services. This is especially important if you’re trying to build a long-term relationship with a subscriber list or fan base. If you try to pass off a garbage product on them even once, this can really ruin your reputation. When people see your brand, they should think, ‘This is a site that never lets me down.’
Finally, you can grow your brand online by making connections and building relationships. This is especially important with the rise of social media and social networking sites. Get out there and socialize so that you can let people see what a friendly and helpful soul you are.