Often when we near retirement, seniors have big dreams of all the places they want to visit. However, as we get older, traveling often isn’t quite the delight we hoped it would be. Although it can be great fun traveling to new places and meeting new people, the logistics of traveling can be challenging for many seniors.This is especially true if you are traveling alone. However, with some advance planning, you can make your next trip much more pleasant and enjoyable. Here are some travel tips that I follow myself, to make sure my trips are as enjoyable as possible.First, consider your particular health conditions. If you need to take medication daily and you are traveling internationally, it is important to make sure that you always carry medications and copies of your medication list with you at all times. Never check your medications in airline baggage, as you may be facing a life threatening situation if your baggage gets lost.Second, plan well in advance. Although spontaneity is great for many things in life, as we age, making well thought out travel plans is very important. This is especially true for those who face mobility challenges. For example, if you have trouble standing in lines for a long time or climbing stairs, then you will want to avoid situations that requires this. Ask the questions you need to ask before you leave on your trip.Third, make back up plans as well. Even the best plans can backfire, and having a contingency plan for when things do not go as planned is important as well. Although the idea of making not one, but two (and maybe even three) travel itineraries may seem overwhelming, if things go wrong you will be very happy you made the effort.Four, travel as lightly as possible. You do not need the added difficulty of lugging heavy bags around. There are some wonderful new luggage models that have very useful features such as wheels and multiple handles. Don’t go with the cheapest you can find either, as you want your luggage to be durable and last.Finally, always think about safety. Seniors are often the target of pickpockets and thieves. Consider investing in a money belt, and maybe even carry a decoy purse or wallet with only a little money in it in case you get robbed.With proper thought and preparation, you will find that your journeys are much more comfortable, safe and enjoyable!
5 Tips on Product Marketing in a Video
Businesses have taken their marketing techniques a notch higher, and now enters stiff competition. Without effective promotions, your business will lag behind. Here, on this page, you will learn how to create a kick ass videos for marketing your products.
The best way to ensure you get happy clients is by building a solid business that will satisfy their needs. But while you might have the very products they need, presenting to them is another thing worth considering. Marketing is all about creating awareness and convincing potential customers to purchase or subscribe to your products or services. As a business owner, there are many marketing solutions out there, but choosing one that will be effective and remain so for quite a long time will not only cut down the costs of marketing but also increase the profitability of your business. Video marketing is high, mighty and trending. Let’s get into the details of marketing products effectively using video.
Writing the Script
Before getting down to produce a video, a master plan or blueprint bust be laid down. A video script is a written description of every visual and audio element, the same way an architect plans and specifies every detail of a building. Like all movies, marketing videos are made on paper first before they are actualized visually. In order to write a good script for a product video, consider the following:
1. Brevity is next to genius: Keep the script of the video short even though length here depends on the kind of audience you are targeting. According to research, a captive audience endures just about 6 to 8 minutes before beginning to slowly drift. That would be in an auditorium, but when it comes to internet videos, the longest threshold audiences register averages between 2 and 4 minutes. Therefore, avoid unnecessary lengthiness in your product videos.
2. The first 30 seconds count: What’s your video about? Put that in one sentence and map it in the first 30 seconds of the script. Your audience will know what to pay attention to in the video.
3. Speak to the audience directly: Here, personal pronouns such as “your” and “you” come in handy. Ensure that you engage the audience as much as possible by showing them the aspects of your product they are interested in. Don’t waste their time by telling them what they already know.
4. The right tone: To find the right tone, you need to create a mental picture of your clients first. There is need to write a sentence on why you are making the video and then describe exactly what you want the viewers to do about it at the end.
5. Tell a story: Simple enough – present a problem in a way your audience will relate to, and then be quick to provide a solution when writing the script. Dry facts never make the cut in online marketing.
Video Content for Product Promotion
With that knowledge on writing a killer video scripts, the next question is what content to include in the video in order to make it effective in presenting your product to the market. Here’s are 5 tips on what to include in your product video.
1. Feature the Product
Just like in the movies, there should be a star, and this time the star is the product. Showcase the features of the product in a good portion of the video. Obviously people are watching the video to see what the product is like, so while shooting the video, show multiple angles of the item. Shooting close-ups will help show off the product’s features and details. The main aim here is to show the best side of the product, so it is recommended that, if possible, shoot the video in wide screen and high definition, paying close attention to things like lighting to avoid harsh shadows.
2. Include Customer Reviews
Most of the times, a video beats written product reviews because they can easily and quickly demonstrate to the customer all the ABCs of a product. But there is more to that – real customers can be featured pitching in a word or two about the product. Therefore, collect some customer reviews and include them in the product video.
3. Pros and Cons
One of the reasons why people will view your product video is authenticity. But how do you add this to your videos? Reviewing the pros and cons will help add some touch of authenticity to your video. You don’t want to look biased in the review, so it is important to ensure that you meet the customer’s expectations by including a section on the shortfalls of the product, though you can really foreground the positives so to avoid undoing the purpose of the video in the end.
4. Personal Opinion
Customers want to know the personal opinion of the reviewer. Since your opinion counts, it will make the product review become unique. Therefore, you have to be that person who has used the product before, just after creating it so you know exactly how it is using it. Let the audience know your comment about the product. For what purpose do you recommend it? How is the product different from those already in the market? Answering this will lead you into giving a personal opinion about the product.
5. Call-to-Action
A very important element often forgotten by people when creating their product videos – the call-to-action. This is what should tell all your viewers what to do next. This part of the video needs to be very direct, specific and with a smooth transition. For instance: Get the best deal on X product by ordering online NOW. That way, the purpose of your video will be complete.
Overall, the quality of your video should be great; no fuzzy images and inaudible or inconsistent sound. Product videos should never go wrong. Where there is need, hire professionals to produce such videos for your business to take it to the next level. Video production at Kickerinc is an example of the kind of service a business can use to create highly engaging customer videos.
The Need For Higher Education
Receiving an undergraduate degree in business is the first step in the process. Undergraduate degrees allow many individuals to enter their field of choice with relatively stable jobs and at times, allow them to advance to higher positions after gaining experience. However, in some cases, an individual may not advance in a business because of the lack of higher education.To reach higher positions, businesses are looking for individuals who are well experienced and educated. So, what should you do? Well, it depends on what you want to do in a business and it depends on the business. For some, experience is all you need to climb the business ladder. For other businesses, education is needed. If you need higher education, then you should consider getting an MBA or MBM, depending on your field. Receiving higher education of this type will distinguish you from other individuals, increase your ability to attain higher positions and wages.Since higher education is in high demand, you may wonder why it’s so important for the job. Here are few reasons why higher education is needed for business:-Concepts discussed and learned in school may not be covered in on-the-job experience. It’s best to learn the concepts and then match them with experience. This will increase your potential to make the best decisions at the right time in a field.-Education also provides training for certain circumstances. Learn how to react in different situations before you get into a field and make major decisions that affect the entire business. Make mistakes without huge consequences and learn from those mistakes for future reference.-Learn more about your specific field and how you can improve strategies and business models. Education can enable you to think of new ideas that are worth sharing with a business.-Expand on the skills you already have by attaining more in-depth knowledge of the subjects.-Network with classmates and build business partners for the future. Collaborate and learn together, and then enter the business field with new contacts and networks.Higher education leads to a great future in business. Not only does it prepare you for the business world ahead, to climb to success, but it allows you to join other professionals and develop relationships with some of the best business people. Get educated from the best, meet some of the best in the field, and find your future in the business world with the skills you develop in school.