The Need For Higher Education

Receiving an undergraduate degree in business is the first step in the process. Undergraduate degrees allow many individuals to enter their field of choice with relatively stable jobs and at times, allow them to advance to higher positions after gaining experience. However, in some cases, an individual may not advance in a business because of the lack of higher education.To reach higher positions, businesses are looking for individuals who are well experienced and educated. So, what should you do? Well, it depends on what you want to do in a business and it depends on the business. For some, experience is all you need to climb the business ladder. For other businesses, education is needed. If you need higher education, then you should consider getting an MBA or MBM, depending on your field. Receiving higher education of this type will distinguish you from other individuals, increase your ability to attain higher positions and wages.Since higher education is in high demand, you may wonder why it’s so important for the job. Here are few reasons why higher education is needed for business:-Concepts discussed and learned in school may not be covered in on-the-job experience. It’s best to learn the concepts and then match them with experience. This will increase your potential to make the best decisions at the right time in a field.-Education also provides training for certain circumstances. Learn how to react in different situations before you get into a field and make major decisions that affect the entire business. Make mistakes without huge consequences and learn from those mistakes for future reference.-Learn more about your specific field and how you can improve strategies and business models. Education can enable you to think of new ideas that are worth sharing with a business.-Expand on the skills you already have by attaining more in-depth knowledge of the subjects.-Network with classmates and build business partners for the future. Collaborate and learn together, and then enter the business field with new contacts and networks.Higher education leads to a great future in business. Not only does it prepare you for the business world ahead, to climb to success, but it allows you to join other professionals and develop relationships with some of the best business people. Get educated from the best, meet some of the best in the field, and find your future in the business world with the skills you develop in school.

How To Choose An Online Business Card Printer

It’s gotten way too confusing to order business cards online. How do you choose a business card printer when there seem to be millions of them competing for your business?

Shopping for business card printing online is like shopping for any other product – your goal is to find what you what, for a reasonable price, from a reputable dealer. The problem when buying business cards online is making sure you’re comparing apples to apples, as the saying goes.

Finding the Business Cards You Want

Your first task is to find an online business card printer who carries the type of business card you want. Most online business card printers offer full-color business cards in a standard size (3″ by 2.5″), so a simple search for “business cards” or “business card printing” will find those.

You will need to decide whether to use custom artwork for your business card or one of the pre-designed backgrounds or templates offered by many business card printers. Again, many online business card printers allow you to order business cards either way.

Don’t be put off by the idea of using backgrounds that are available to everyone else; odds are slim that any of your direct competitors will find and use the same background. And these are professionally done designs that flat-out make you look good to prospects. (Much better than a homemade business card!)

If you need different cards, such as die-cut business cards or embossed (raised print) business cards, those are also easy to find using your favorite search engine. Many business card printers offer more than one type of card – raised print, one-color or full-color, for example. Some even offer magnetic cards, sticker cards and more.

For the purposes of this article, we’ll assume you’re looking for full color business cards.

Paying a Reasonable Price for Business Cards

Business cards are the bargain buy of the marketing world, but comparison-shopping for business cards can be a nightmare. It’s not enough to compare style and price of business cards between printers (say, 1000 full-color cards, printed on one side – 4/0).

Besides the style and price, you also should compare:

the thickness of the card stock (a 14pt card is sturdier than a 10pt card);
whether or not a protective coating is included in the price (and which type – a card can be “glossy” without having the protection of UV coating, and UV coating is generally considered more desirable than aqueous coating);
whether or not there are extra charges, such as a fee to upload your own images;
how many (or how few) business cards you can order at a time;
shipping costs; and, last but not least;
the reputation of the business card printing company.
Finding a Reputable Business Card Printer
Online business card printers who’ve made it to the top of the search engines, and stayed there, are generally okay – but not necessarily.

In fact, one popular, high-ranking business card printer online has such a pattern of complaints that they’ve received an “Unsatisfactory” rating from the Better Business Bureau. (This company’s cards are also of substandard size, although it’s hard to tell unless you directly compare them with another business card.)

So one guideline is to look for a designation such as Better Business Bureau approval or Bizrate certification. If a company has won such a designation, they’ll probably mention it somewhere on their website. Testimonials are another clue – but it isn’t hard to find a dozen happy people out of thousands of customers, so read them with a grain of salt.

Another way to assess a business card printer is to request samples of their business cards – not only will you get to examine actual cards, but you’ll get a feel for their customer service as well.

One Last Complication

Did you know that many, if not most, of the business card printers on the web are dealers for two or three huge wholesale business card printing companies? That’s right – you spend all that time shopping for the right business card printer and you probably don’t realize you’re comparing identical cards.

(You usually can’t tell until you reach the section of the website where you actually choose and edit a business card template or background – the URL will change.)

Now there’s nothing wrong with these online business card dealers, many of whom add value by educating people about business cards, just as I do, and nothing wrong with the business cards. But knowing that many business card printers online offer the exact same cards should save you some comparison time!

Given the affordability, portability and versatility of business cards, it is certainly worth taking time to shop around for the right business card printer for your business. And now that you understand some of the differences, you’ll make a more informed decision when you next go looking for a business card printer on the Internet.

5 Tips on Product Marketing in a Video

Businesses have taken their marketing techniques a notch higher, and now enters stiff competition. Without effective promotions, your business will lag behind. Here, on this page, you will learn how to create a kick ass videos for marketing your products.

The best way to ensure you get happy clients is by building a solid business that will satisfy their needs. But while you might have the very products they need, presenting to them is another thing worth considering. Marketing is all about creating awareness and convincing potential customers to purchase or subscribe to your products or services. As a business owner, there are many marketing solutions out there, but choosing one that will be effective and remain so for quite a long time will not only cut down the costs of marketing but also increase the profitability of your business. Video marketing is high, mighty and trending. Let’s get into the details of marketing products effectively using video.

Writing the Script

Before getting down to produce a video, a master plan or blueprint bust be laid down. A video script is a written description of every visual and audio element, the same way an architect plans and specifies every detail of a building. Like all movies, marketing videos are made on paper first before they are actualized visually. In order to write a good script for a product video, consider the following:

1. Brevity is next to genius: Keep the script of the video short even though length here depends on the kind of audience you are targeting. According to research, a captive audience endures just about 6 to 8 minutes before beginning to slowly drift. That would be in an auditorium, but when it comes to internet videos, the longest threshold audiences register averages between 2 and 4 minutes. Therefore, avoid unnecessary lengthiness in your product videos.

2. The first 30 seconds count: What’s your video about? Put that in one sentence and map it in the first 30 seconds of the script. Your audience will know what to pay attention to in the video.

3. Speak to the audience directly: Here, personal pronouns such as “your” and “you” come in handy. Ensure that you engage the audience as much as possible by showing them the aspects of your product they are interested in. Don’t waste their time by telling them what they already know.

4. The right tone: To find the right tone, you need to create a mental picture of your clients first. There is need to write a sentence on why you are making the video and then describe exactly what you want the viewers to do about it at the end.

5. Tell a story: Simple enough – present a problem in a way your audience will relate to, and then be quick to provide a solution when writing the script. Dry facts never make the cut in online marketing.

Video Content for Product Promotion

With that knowledge on writing a killer video scripts, the next question is what content to include in the video in order to make it effective in presenting your product to the market. Here’s are 5 tips on what to include in your product video.

1. Feature the Product

Just like in the movies, there should be a star, and this time the star is the product. Showcase the features of the product in a good portion of the video. Obviously people are watching the video to see what the product is like, so while shooting the video, show multiple angles of the item. Shooting close-ups will help show off the product’s features and details. The main aim here is to show the best side of the product, so it is recommended that, if possible, shoot the video in wide screen and high definition, paying close attention to things like lighting to avoid harsh shadows.

2. Include Customer Reviews

Most of the times, a video beats written product reviews because they can easily and quickly demonstrate to the customer all the ABCs of a product. But there is more to that – real customers can be featured pitching in a word or two about the product. Therefore, collect some customer reviews and include them in the product video.

3. Pros and Cons

One of the reasons why people will view your product video is authenticity. But how do you add this to your videos? Reviewing the pros and cons will help add some touch of authenticity to your video. You don’t want to look biased in the review, so it is important to ensure that you meet the customer’s expectations by including a section on the shortfalls of the product, though you can really foreground the positives so to avoid undoing the purpose of the video in the end.

4. Personal Opinion

Customers want to know the personal opinion of the reviewer. Since your opinion counts, it will make the product review become unique. Therefore, you have to be that person who has used the product before, just after creating it so you know exactly how it is using it. Let the audience know your comment about the product. For what purpose do you recommend it? How is the product different from those already in the market? Answering this will lead you into giving a personal opinion about the product.

5. Call-to-Action

A very important element often forgotten by people when creating their product videos – the call-to-action. This is what should tell all your viewers what to do next. This part of the video needs to be very direct, specific and with a smooth transition. For instance: Get the best deal on X product by ordering online NOW. That way, the purpose of your video will be complete.

Overall, the quality of your video should be great; no fuzzy images and inaudible or inconsistent sound. Product videos should never go wrong. Where there is need, hire professionals to produce such videos for your business to take it to the next level. Video production at Kickerinc is an example of the kind of service a business can use to create highly engaging customer videos.