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How To Choose An Online Business Card Printer

It’s gotten way too confusing to order business cards online. How do you choose a business card printer when there seem to be millions of them competing for your business?

Shopping for business card printing online is like shopping for any other product – your goal is to find what you what, for a reasonable price, from a reputable dealer. The problem when buying business cards online is making sure you’re comparing apples to apples, as the saying goes.

Finding the Business Cards You Want

Your first task is to find an online business card printer who carries the type of business card you want. Most online business card printers offer full-color business cards in a standard size (3″ by 2.5″), so a simple search for “business cards” or “business card printing” will find those.

You will need to decide whether to use custom artwork for your business card or one of the pre-designed backgrounds or templates offered by many business card printers. Again, many online business card printers allow you to order business cards either way.

Don’t be put off by the idea of using backgrounds that are available to everyone else; odds are slim that any of your direct competitors will find and use the same background. And these are professionally done designs that flat-out make you look good to prospects. (Much better than a homemade business card!)

If you need different cards, such as die-cut business cards or embossed (raised print) business cards, those are also easy to find using your favorite search engine. Many business card printers offer more than one type of card – raised print, one-color or full-color, for example. Some even offer magnetic cards, sticker cards and more.

For the purposes of this article, we’ll assume you’re looking for full color business cards.

Paying a Reasonable Price for Business Cards

Business cards are the bargain buy of the marketing world, but comparison-shopping for business cards can be a nightmare. It’s not enough to compare style and price of business cards between printers (say, 1000 full-color cards, printed on one side – 4/0).

Besides the style and price, you also should compare:

the thickness of the card stock (a 14pt card is sturdier than a 10pt card);
whether or not a protective coating is included in the price (and which type – a card can be “glossy” without having the protection of UV coating, and UV coating is generally considered more desirable than aqueous coating);
whether or not there are extra charges, such as a fee to upload your own images;
how many (or how few) business cards you can order at a time;
shipping costs; and, last but not least;
the reputation of the business card printing company.
Finding a Reputable Business Card Printer
Online business card printers who’ve made it to the top of the search engines, and stayed there, are generally okay – but not necessarily.

In fact, one popular, high-ranking business card printer online has such a pattern of complaints that they’ve received an “Unsatisfactory” rating from the Better Business Bureau. (This company’s cards are also of substandard size, although it’s hard to tell unless you directly compare them with another business card.)

So one guideline is to look for a designation such as Better Business Bureau approval or Bizrate certification. If a company has won such a designation, they’ll probably mention it somewhere on their website. Testimonials are another clue – but it isn’t hard to find a dozen happy people out of thousands of customers, so read them with a grain of salt.

Another way to assess a business card printer is to request samples of their business cards – not only will you get to examine actual cards, but you’ll get a feel for their customer service as well.

One Last Complication

Did you know that many, if not most, of the business card printers on the web are dealers for two or three huge wholesale business card printing companies? That’s right – you spend all that time shopping for the right business card printer and you probably don’t realize you’re comparing identical cards.

(You usually can’t tell until you reach the section of the website where you actually choose and edit a business card template or background – the URL will change.)

Now there’s nothing wrong with these online business card dealers, many of whom add value by educating people about business cards, just as I do, and nothing wrong with the business cards. But knowing that many business card printers online offer the exact same cards should save you some comparison time!

Given the affordability, portability and versatility of business cards, it is certainly worth taking time to shop around for the right business card printer for your business. And now that you understand some of the differences, you’ll make a more informed decision when you next go looking for a business card printer on the Internet.

Black and White Photography As a Statement in the Art World

Black and white photography, or monochrome photography, occupies a unique place in the world of art and the visual media. It has been around for almost two centuries now, and it still has a little bit of down-looking from the art world. Even though the monochromatic tradition has been around for a couple of centuries, it can be traced back to 6000 years in history when we start to take ink and carbon works into the wider frame. In terms of art itself, photography is very young, so it is just a mere matter of time for it to be excelled into a greater state in the art world.Here is a great fact that will help answering the question why many people diverge between choosing color or monochrome in their work: monochrome photography enhances composition, therefore it gives a stronger message by subtracting the distraction that color inherently has.Composition is a much more complex concept that goes beyond the very well-known rule of thirds. Elements in composition include the following:· Lines· Shapes· Forms· Simplification· Negative space· RhythmAll of these elements aid the photographer to compose a message into a much more pleasant or aesthetic view of reality. The message is something that only exists in the fraction of a second the photographer decides to include into his camera settings. The message is part of the moment that the photographer decides to capture. Therefore, the message is presented better rather the realism that accurate color can render. Color photography is great for many purposes, but when talking about message, its instant punch is quite softer than when it is presented to the viewer in a monochromatic format. The much accepted theory behind this statement, is that color pretends to achieve a greater grade of realism, and that black and white turn apart and pretend to see things differently, and by removing color we have:

Something different from reality

A greater message by removing the distraction that color gives
Another magnificent aspect about black and white photography, is that it has been a very democratic and almost generous medium. Developing black and white film is a work of art and creativity in a much larger scale if compared to color film. The thing is that black and white film can resist much more severe changes in the development procedure (temperature, time of development, time of fixation, etc.) and color film is much more precise work, it is a more delicate chemistry if you like to view into the chemical line. And this was somehow inherited in the digital format by allowing black and white photography to endure more extreme settings when contrasting than color photography. Color photography starts to get weird looks much earlier than black and white when cranking up the controls in RAW development. Even with printing, black and white photography has a richer history than color photography thanks to papers and printing processes.

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Start Buying Rental Property With This 5-Step Process

If you’re very new to all of this, you’re probably wondering how to dive in to the wonderful world of buying rental property. I’ll share with you what worked for me, and it involves 5 specific steps:- Find a good real estate agent
- Practice running the numbers
- Conduct physical inspections (drive-by’s & showings)
- Make an offer & negotiate
- Manage the contract processSTEP #1: FIND A GOOD REAL ESTATE AGENTEventually, you will need your own “team,” including a real estate agent, mortgage broker, insurance broker, title company, attorney, home inspector, and a handful of trustworthy contractors. But with the exception of a real estate agent, your team does not need to be brought together right out of the gate. You will gradually assemble it as you go.STEP #2: PRACTICE RUNNING THE NUMBERSAsk your new broker to send you all the active 2-8 unit multifamily rental property listings in your target area, and practice running the numbers to identify the most beneficial ones. As long as you know a simple formula and have a few key numbers from the property, can use those numbers to do rapid-fire “back of the envelope” calculations to quickly screen properties for financial practicality. Read my property valuation article to learn how to do this.STEP #3: CONDUCT PHYSICAL INSPECTIONSOnce you have a list of financially viable multifamily rental properties, take some time to do drive-by’s. Whether the numbers work or not, you do not want to get any property in an especially bad area (in fact, you’ll find that the numbers usually work best in such areas…you get what you pay for!). Plus, while not a flawless science, if the outside looks like it’s falling apart you may want to pass.After this process, you will have a list of maybe 3 or 4 properties to look at with your Realtor, instead of, say, 10 or 15. Have your Realtor schedule weekly showings, and bring a notebook to jot down notes so you can later use this info to adjust your bid amount.Keep physically inspecting properties with your agent in this manner every week and do not get discouraged. The majority of rental properties you come across will be poorly maintained and/or overpriced. Tenants beat them up, and many, many landlords could care less about maintaining their investment.So, buying rental property takes time. All I can say is be patient, and remember that the more deals you inspect, the better deal you are likely to get when you finally pull the trigger.STEP #4: MAKE AN OFFER & NEGOTIATEOk, so you’ve run a bunch of initial numbers, did a bunch of drive-by’s, and physically inspected a bunch of hot prospects with your agent. Finally, you’ve found a 2-8 unit multifamily rental property you’d like to purchase. Time to negotiate!STEP #5: MANAGE THE CONTRACT PROCESSYippee, your offer was accepted! So now what? Well, there are various steps that round out the process of buying rental property:- Get the property “under contract”
- Initiate title work; note that some states require an attorney
- Conduct a property inspection
- Get an appraisal
- Arrange financing
- Get property insurance
- Get a property survey
- Review settlement documents and close the dealThis may seem complicated if you happen to be new to all of this, but it’s really not. After you go through the entire process once, you’ll be ready to start buying rental property like there’s no tomorrow!
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