5 Tips on Product Marketing in a Video

Businesses have taken their marketing techniques a notch higher, and now enters stiff competition. Without effective promotions, your business will lag behind. Here, on this page, you will learn how to create a kick ass videos for marketing your products.

The best way to ensure you get happy clients is by building a solid business that will satisfy their needs. But while you might have the very products they need, presenting to them is another thing worth considering. Marketing is all about creating awareness and convincing potential customers to purchase or subscribe to your products or services. As a business owner, there are many marketing solutions out there, but choosing one that will be effective and remain so for quite a long time will not only cut down the costs of marketing but also increase the profitability of your business. Video marketing is high, mighty and trending. Let’s get into the details of marketing products effectively using video.

Writing the Script

Before getting down to produce a video, a master plan or blueprint bust be laid down. A video script is a written description of every visual and audio element, the same way an architect plans and specifies every detail of a building. Like all movies, marketing videos are made on paper first before they are actualized visually. In order to write a good script for a product video, consider the following:

1. Brevity is next to genius: Keep the script of the video short even though length here depends on the kind of audience you are targeting. According to research, a captive audience endures just about 6 to 8 minutes before beginning to slowly drift. That would be in an auditorium, but when it comes to internet videos, the longest threshold audiences register averages between 2 and 4 minutes. Therefore, avoid unnecessary lengthiness in your product videos.

2. The first 30 seconds count: What’s your video about? Put that in one sentence and map it in the first 30 seconds of the script. Your audience will know what to pay attention to in the video.

3. Speak to the audience directly: Here, personal pronouns such as “your” and “you” come in handy. Ensure that you engage the audience as much as possible by showing them the aspects of your product they are interested in. Don’t waste their time by telling them what they already know.

4. The right tone: To find the right tone, you need to create a mental picture of your clients first. There is need to write a sentence on why you are making the video and then describe exactly what you want the viewers to do about it at the end.

5. Tell a story: Simple enough – present a problem in a way your audience will relate to, and then be quick to provide a solution when writing the script. Dry facts never make the cut in online marketing.

Video Content for Product Promotion

With that knowledge on writing a killer video scripts, the next question is what content to include in the video in order to make it effective in presenting your product to the market. Here’s are 5 tips on what to include in your product video.

1. Feature the Product

Just like in the movies, there should be a star, and this time the star is the product. Showcase the features of the product in a good portion of the video. Obviously people are watching the video to see what the product is like, so while shooting the video, show multiple angles of the item. Shooting close-ups will help show off the product’s features and details. The main aim here is to show the best side of the product, so it is recommended that, if possible, shoot the video in wide screen and high definition, paying close attention to things like lighting to avoid harsh shadows.

2. Include Customer Reviews

Most of the times, a video beats written product reviews because they can easily and quickly demonstrate to the customer all the ABCs of a product. But there is more to that – real customers can be featured pitching in a word or two about the product. Therefore, collect some customer reviews and include them in the product video.

3. Pros and Cons

One of the reasons why people will view your product video is authenticity. But how do you add this to your videos? Reviewing the pros and cons will help add some touch of authenticity to your video. You don’t want to look biased in the review, so it is important to ensure that you meet the customer’s expectations by including a section on the shortfalls of the product, though you can really foreground the positives so to avoid undoing the purpose of the video in the end.

4. Personal Opinion

Customers want to know the personal opinion of the reviewer. Since your opinion counts, it will make the product review become unique. Therefore, you have to be that person who has used the product before, just after creating it so you know exactly how it is using it. Let the audience know your comment about the product. For what purpose do you recommend it? How is the product different from those already in the market? Answering this will lead you into giving a personal opinion about the product.

5. Call-to-Action

A very important element often forgotten by people when creating their product videos – the call-to-action. This is what should tell all your viewers what to do next. This part of the video needs to be very direct, specific and with a smooth transition. For instance: Get the best deal on X product by ordering online NOW. That way, the purpose of your video will be complete.

Overall, the quality of your video should be great; no fuzzy images and inaudible or inconsistent sound. Product videos should never go wrong. Where there is need, hire professionals to produce such videos for your business to take it to the next level. Video production at Kickerinc is an example of the kind of service a business can use to create highly engaging customer videos.

Start Buying Rental Property With This 5-Step Process

If you’re very new to all of this, you’re probably wondering how to dive in to the wonderful world of buying rental property. I’ll share with you what worked for me, and it involves 5 specific steps:- Find a good real estate agent
- Practice running the numbers
- Conduct physical inspections (drive-by’s & showings)
- Make an offer & negotiate
- Manage the contract processSTEP #1: FIND A GOOD REAL ESTATE AGENTEventually, you will need your own “team,” including a real estate agent, mortgage broker, insurance broker, title company, attorney, home inspector, and a handful of trustworthy contractors. But with the exception of a real estate agent, your team does not need to be brought together right out of the gate. You will gradually assemble it as you go.STEP #2: PRACTICE RUNNING THE NUMBERSAsk your new broker to send you all the active 2-8 unit multifamily rental property listings in your target area, and practice running the numbers to identify the most beneficial ones. As long as you know a simple formula and have a few key numbers from the property, can use those numbers to do rapid-fire “back of the envelope” calculations to quickly screen properties for financial practicality. Read my property valuation article to learn how to do this.STEP #3: CONDUCT PHYSICAL INSPECTIONSOnce you have a list of financially viable multifamily rental properties, take some time to do drive-by’s. Whether the numbers work or not, you do not want to get any property in an especially bad area (in fact, you’ll find that the numbers usually work best in such areas…you get what you pay for!). Plus, while not a flawless science, if the outside looks like it’s falling apart you may want to pass.After this process, you will have a list of maybe 3 or 4 properties to look at with your Realtor, instead of, say, 10 or 15. Have your Realtor schedule weekly showings, and bring a notebook to jot down notes so you can later use this info to adjust your bid amount.Keep physically inspecting properties with your agent in this manner every week and do not get discouraged. The majority of rental properties you come across will be poorly maintained and/or overpriced. Tenants beat them up, and many, many landlords could care less about maintaining their investment.So, buying rental property takes time. All I can say is be patient, and remember that the more deals you inspect, the better deal you are likely to get when you finally pull the trigger.STEP #4: MAKE AN OFFER & NEGOTIATEOk, so you’ve run a bunch of initial numbers, did a bunch of drive-by’s, and physically inspected a bunch of hot prospects with your agent. Finally, you’ve found a 2-8 unit multifamily rental property you’d like to purchase. Time to negotiate!STEP #5: MANAGE THE CONTRACT PROCESSYippee, your offer was accepted! So now what? Well, there are various steps that round out the process of buying rental property:- Get the property “under contract”
- Initiate title work; note that some states require an attorney
- Conduct a property inspection
- Get an appraisal
- Arrange financing
- Get property insurance
- Get a property survey
- Review settlement documents and close the dealThis may seem complicated if you happen to be new to all of this, but it’s really not. After you go through the entire process once, you’ll be ready to start buying rental property like there’s no tomorrow!
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What Is Market Research Why Is It Important to Business Success?

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.
What is MarketResearch?
It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.
Now the question is What is the need for MarketResearch?
The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.
How is market research done?
MarketResearch requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.
What is the use of Market Research results?
The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.What is the Role of GigIndia in MarketResearch?
GigIndia is the ultimate place for finding people for conducting market research because GigIndia specializes in marketing strategies which is helpful for businesses to become successful and get best results in returns as GigIndia has a huge student workforce who can perform the tasks given to them. Apart from that GigIndia plans everything from how to conduct the surveys, provide test samples to the consumers and also gather their thoughts over certain products and they compile all the information regarding the market research programme and sends them to the company to make sure they find it useful in bringing out any changes by the help of these results.
Nowadays market research is one of the most important tools for every business because it ensures you about the market scenario going around nowadays in the market and having consumers thoughts over a product gives you the proper results as what is the good factor and what is the bad factor about the product. So it is always recommended to conduct a market research always before launching a product in the market and for that GigIndia is the best place to work with.