Receiving an undergraduate degree in business is the first step in the process. Undergraduate degrees allow many individuals to enter their field of choice with relatively stable jobs and at times, allow them to advance to higher positions after gaining experience. However, in some cases, an individual may not advance in a business because of the lack of higher education.To reach higher positions, businesses are looking for individuals who are well experienced and educated. So, what should you do? Well, it depends on what you want to do in a business and it depends on the business. For some, experience is all you need to climb the business ladder. For other businesses, education is needed. If you need higher education, then you should consider getting an MBA or MBM, depending on your field. Receiving higher education of this type will distinguish you from other individuals, increase your ability to attain higher positions and wages.Since higher education is in high demand, you may wonder why it’s so important for the job. Here are few reasons why higher education is needed for business:-Concepts discussed and learned in school may not be covered in on-the-job experience. It’s best to learn the concepts and then match them with experience. This will increase your potential to make the best decisions at the right time in a field.-Education also provides training for certain circumstances. Learn how to react in different situations before you get into a field and make major decisions that affect the entire business. Make mistakes without huge consequences and learn from those mistakes for future reference.-Learn more about your specific field and how you can improve strategies and business models. Education can enable you to think of new ideas that are worth sharing with a business.-Expand on the skills you already have by attaining more in-depth knowledge of the subjects.-Network with classmates and build business partners for the future. Collaborate and learn together, and then enter the business field with new contacts and networks.Higher education leads to a great future in business. Not only does it prepare you for the business world ahead, to climb to success, but it allows you to join other professionals and develop relationships with some of the best business people. Get educated from the best, meet some of the best in the field, and find your future in the business world with the skills you develop in school.
Attention Brides – Choose an Online Bridal Shop Smartly
Why Shop from an Online Bridal Shop?
The element of time is crucial when wedding planning. Everything must be ready months before the wedding starting with the bridal gown down to the littlest detail. Brides are burdened with all the shopping details for her own outfit, bridesmaid dresses, wedding invitations, cakes, and wedding favours. With this list, brides had to hop from one shop to another, haggle here and there, and often end up more confused and tired.
But not anymore. The internet changed all this hectic shopping with several online bridal shops popping on the virtual scene. These shops had the smart idea to copy the one-stop-shop strategy to get more sales and to give tired brides the convenience of shopping without taking long commutes and pounding the length of super malls in search of the perfect wedding gown and wedding cake.
The best online bridal shop carries all wedding trappings — wedding gown, wedding invitations, wedding cakes, bridesmaid dresses, and dresses for the mothers of the soon-to-wed couple. As an added bonus, the shop will give discounts for your purchases if you shop for all your wedding paraphernalia there. For shopping online, you enjoy discounts and convenience and get all the wonderful things you need for your wedding.
How to Choose a Dependable Online Bridal Shop
Online shops stage their goods beautifully for the picture pretty shots; but what you see online might be entirely different from what you will get. Take for example, you espy a princess gown in pristine white lace. This gown is described in adjectives that will bowl you over but it is entirely different when you see the gown and feel it against your skin or put it on to check the fit.
Other than this, you also have to know if the online bridal shop ships their orders on time, and what kind of customer service they have. To find this out, make an initial small order just to find out if:
* The ordered item looks the same as featured on the website
* The item was shipped on time
* Customer service is available at all times
Why test the shop?
* Some spurious shops copy items from other websites and pass it off as their products and when you receive it, you are duped with a poor copy of the item. after you have shelled out a lot of money.
* Some shops tarry when it comes to shipping the goods. For your wedding, you cannot take a chance with late deliveries because there are gown alterations that might be needed.
* If the shop promises a gown specialist to you, she or he should be on call. A helpful specialist can ease your mind and boost your confidence in your choice of gown, wedding cakes etc.
If you want more proof if the online bridal shop is authentic check out their contact numbers and addresses, and check the shop against the Better Business Bureau for any unresolved complaints. If you can visit the shop just to make sure you are dealing with the right shop.
A Brand to Die For
I am often asked, “What does it take to create a successful marketing campaign?” The reality, at the heart of it all, is the client’s brand essence; how that brand is represented and how to and perceived by the market. All successful marketing and advertising strategies spring forth from this basic tenet – brand essence.
What qualities does the brand stand for? What can the brand do for me, as a consumer, or member? How can the brand enrich my life or otherwise provide me value?
These are some of the questions that consumers silently ask themselves as they interact with the messages and touchpoints that are related to your brand.
But what does it take to create a brand that people identify with, support or spend their money on? How does one create a brand…well, to die for?
As a Social Intelligence Architect, I must continually hone my skills for the benefit of my clients. This means always advancing my understanding of social and communication dynamics. As a result, I can create effective messaging scenarios derived from a strong brand essence. The result is targeted traffic and ultimately sales, for my clients.
The agencies that represent entities like Nike, Target, Dell, Microsoft and countless others understand social and communication dynamics and deliver prime examples of successful brands. But other brands which you probably wouldn’t even consider (yet are perhaps even more influential), can illustrate the power that a brand can hold and deliver within a given marketplace.
The Most Powerful Brands You Would Never Think Of
You wouldn’t normally think of the Hell’s Angels, the Latin Kings or the Mexican Mafia as “brands,” but they most certainly are. In fact, these brands exhibit some of the strictest brand management strategies in existence and it’s paid-off for these entities in event the most turbulent of times.
The Hell’s Angels, for example, are a legitimate California business entity known as the Hells Angels Motorcycle Corporation (HAMC); replete with corporate bylaws and yes, a very well-known brand. HAMC, in the past has brought suit against market giants like the Walt Disney World Company over infringement of their brand. HAMC is very strict – even with their own members – as to how the HAMC logo and related, accompanying patches are to be arranged and displayed. Simply to be allowed to don the coveted official leather vest with logo is even an arduous process that only a select few are offered. And even then, the HAMC logo and patches must be worn in adherence with the corporate guidelines.
The Latin Kings brand is a gold colored 5-point crown on a black background. The 5-points and the black and gold colors all signify specific attributes about the brand (its essence). The 5-points, indeed, represent love, respect, sacrifice, honor, and obedience. Gold represents the sun and a bright future, while the black represents the past.
The Mexican Mafia’s brand is an open hand with the letter
Each of these organizations has developed a fierce following from both “internal” members and “external” admirers. Each has a brand management system (and a related code of conduct) which ensures their members utilize and represent the brands in only the ways specified by the entities themselves. Deviation from these brand management and conduct guidelines can result in death.
Truly, these are brands that people die for. But why?
In no way am I condoning gangland-style tactics or illicit activities, nor am I suggesting the use of violence, fear, or intimidation in your customer loyalty programs and brand acceptance strategies.
All sociological arguments aside, there remains an interestingly powerful component to these brands. Never mind that inculcated members have replaced their allegiances to God, country and family with allegiance to the brand and all that it encompasses. The real take-away from this striking analogy is the weight that each of these brands carry to those who are not gang members, but yearn to be.
The answer to creating a brand that people identify with, support or spend their money on is born out of a necessity that it helps to fulfill. In the case of these gang examples, their brands evolved to represent solutions to their “consumers’” needs; the need to be accepted, the need to have shelter, the need for protection, etc…